What information do we collect from you?
In order to better provide you with numerous products and services, we collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.
Personally Identifiable Information
This refers to information that lets us know the specifics of who you are. Personal information is requested when you register and set up an account, order a product or service, register for a Gift List, enter contests or sweepstakes, fill out surveys, and send us feedback. For example, this information might include your name, billing address, shipping address, telephone number, e-mail address, credit card or other payment information, and product details. With this information, we can fill your orders and better provide you with personalized services. For a few services, we may collect your personal information on behalf of other merchants and share it with them. For example, on our Cellular Store, we may ask you for your social security number or personal id, driver's license number and date of birth and share that information with the third-party telephone service provider that you have selected. If you visit one of the stores available through a link on our site, they will independently collect, use and share your personal information in accordance with their own privacy policies. If you have questions about their information practices, please read their privacy policies. In many cases, you can find a link to their privacy policies on the page offering the Partners' services.

Non-Personally Identifiable Information
This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. For example, this information may include the Web site's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

On an aggregated basis, we collect anonymous data related to the pages, products, downloads and other content that is sampled, clicked on, streamed, searched for, transferred from and downloaded. Except as otherwise limited in this Policy, we may disclose, sell, trade, or rent Non-Personally Identifiable Information to others without your consent.

Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information is to provide our visitors with a superior customized online experience. We use the customer contact information to fill orders, contact purchasers to inform them of their order status, to send promotional information, to enhance the operation of our site and administer our systems.
Demographic data also may be collected at our site from third party advertising servers, content servers, or web site analysis agents who provide us with the zip code and area code associated with a visitor's server, along with pages viewed on our site. We review the actions of the web site visitors on an aggregate basis to determine customers' preferences. We also does research on our visitors' demographics, interests, and pages viewed based on the information provided to us during ordering, a promotion, from our server log files, from our web site analysis agents, or from contests, drawings or surveys. We will use this data to tailor the visitor's experience at our site, to improve our marketing and promotional efforts, to statistically analyze site use, to improve our product offerings, and to customize our site's content, layout, and services. We receive reports from third party ad servers, content servers, or web site analysis agents that tells us how many ads were presented and clicked upon or what content was served or viewed.

We may also share your personally identifiable information with third parties who provide services to us, our customers and web site visitors. Those third parties include authorized contractors, temporary employees and consultants and other companies working with us (collectively, "agents"). Where we believe it to be appropriate (in our sole discretion), we will ask our agents not to disclose or use your personal information for purposes other than to provide services to you.

We gather information in the following ways:

Shopping
We collect IP addresses for the purposes of system administration, to gather broad demographic information, to enable ads to be served on our site, to report Non-Personally Identifiable Information to our advertisers, and to monitor the level of activity on our site. We collect information from visitors to our site regarding the URLs they came from, domain types (e.g., .com or .org), their IP addresses, the date and time of their visit or order, the number of visits and orders, the number of visits per browsing session, the server type, the operating system and browser type used to come to the site, the country, state and telephone area code where their servers are located, the pages and page titles of our site that visitors viewed during their visit, whether the visitor's computer is enabled for Java or cookies, browser language, applications and plug-ins, and any search terms entered on our site.

Ordering
When you order from us, we collect personally identifiable information from you. If you order one of our products or services, we will collect and maintain your name, e-mail address, billing address, shipping address, telephone number, product selections, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you about your order and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contained and these changes will be automatically kept for future use. We may require additional verifications or information before accepting any order.

Gift Registry / Wishlist
If you decide to create a Gift List through our site, you will create an account, where we will collect and use your name, e-mail address, credit card or other payment information, billing and shipping address, phone number, password and product preferences. This information is subject to the terms of this Privacy Policy except as explained here. Others will be able to search for your Gift List using your e-mail address unless you choose not to make your Gift List searchable. Those who have access to your Gift List will be able to see your name, e-mail address, city, state, and may have access to other personal information and product information that you have entered into the Gift List. If others place orders for items on your Gift List, they may have access to your address. We will use the product preferences that you include in your Gift List to inform you about offers that may be of interest to you. If you provide us with the e-mail addresses of your family and friends, we will use their e-mail addresses to send them your Gift List if you instruct us to. With your permission, we will send them the Gift List using your e-mail address as the originating address. We will not use the e-mail addresses of your family and friends for any other purpose.

Cellular Store Orders
On our Cellular Store, we may collect such information as your social security number, personal id, driver's license, date of birth and order specific information on behalf of the cellular telephone service provider that you have selected. We use a third party to fulfill your Cellular Store orders. We may use and transfer to our Cellular Store fulfillment partners and the cellular telephone service provider such information together with your other personal information as needed to fulfill any orders that you may place. The cellular telephone service providers may use and share that information in accordance with their own privacy policies. Please review the privacy policy of your cellular telephone service provider to understand how such information may be used and disclosed by such cellular telephone service provider.

Digital Downloads
When you order a download or a product from us, we collect personally identifiable information from you. We collect and maintain your such personally identifiable information as your name, e-mail address, billing and shipping address, company name, company, home, facsimile and shipping contact telephone numbers, music selections, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this, and other information, as disclosed in this Policy, in order to deliver the download, ship products to you, to pay royalties and license fees, to administer our site and to send you promotional materials. When you download a digital file or other digital content, there are broad but necessary limits placed upon how you may copy, use and transfer that download to approved computers, electronic devices and media. In the future, those limits might be extended in exchange for your agreement to allow use of your Personally Identifiable Information in creative ways (e.g. download a sponsor's screensaver to your cellphone or other electronic devices).

Online Surveys and Polling
In order to improve our services to you, we ask some of our customers to voluntarily complete surveys, which may be collected by an independent third party. Individual survey answers are confidential, although Non-Personally Identifiable Information is collected and disclosed to third parties. If you do not wish to participate in a survey, simply decline to participate when asked.

Newsletters,Promotional E-mails and Personalized On-line Ads
We offer free newsletters, promotional e-mails and personalized on-line advertisements as a service to our customers. We will send you newsletters and e-mails periodically listing current specials and deals. You may "opt-out," or unsubscribe from our newsletters, emails or personalized on-line advertisements by following any unsubscribe instructions in any e-mail, newsletter or personalized on-line advertisement you receive from us. After doing so, if you have opted out of receiving all newsletters, all promotional emails or all personalized on-line ads, you will not receive future promotional emails, newsletters or personalized on-line advertisements (as applicable), unless you open a new account, enter a contest, or otherwise subsequently sign up to receive newsletters, emails or personalized on-line advertisements. Please Note: If you agree to receive e-mails from any of our third party service providers or any third party merchants on our site, you will receive e-mails separately from them, and information that you choose to disclose to them will be subject to their privacy policy. If you later decide that you no longer want to receive their e-mails, you will need to follow their own specific opt-out instructions.

Contact Information and Third Party Data
If you contact our customer service representatives by telephone, e-mail or letter, we may keep a record of your correspondence or comments. If you report a problem with our site, we may collect such information in a file specific to you. If you contact us through our feedback area or by calling one of our customer service representatives, we may ask for your name, e-mail address and order information in order to send you a reply. If other users or third parties send us correspondence about your activities or purchases on our site, we may keep the information in a file specific to you.

Customer Service
We use a third party to help us provide customer service. In order to help you most effectively, we provide them with your order information.


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